3 E-Commerce Experts You Should Be Following in 2018

E-Commerce Experts

Last month, we shared our Small Business E-Commerce Guide on how to get started with trading online; focusing on digital platforms, customer service and how best to showcase your products.

If you're looking for some extra inspiration or guidance into the world of e-commerce, we've put together this list of just three of our favourite e-commerce experts that you should be following to stay up to date.

Marsha Collier | @MarshaCollier

Author of the ‘For Dummies’ series on eBay with over 1 million copies in print, Marsha Collier is nothing short of an expert in her field of internet marketing and e-commerce. Her latest books Social Media Commerce For Dummies and The Ultimate Online Customer Service Guide: How to Connect with your Customers to Sell More focus on giving businesses insight into how to use social media to build customer relations and bottom line, and were in fact the first to address social media as a customer service.

As well as putting her wisdom into writing, Marsha also speaks are many universities and major conferences such as SXSW, Parallels Cloud Summit Keynote, and Retail Global.

Graham Charlton | @gcharlton

Graham Charlton is Editor in Chief at the Econsultancy and SaleCycle blogs, where he has built a well curated space housing ecommerce, marketing, and digital business content. Articles include useful, user-friendly pieces such as 23 Reasons Why Mobile Users Will Abandon Your Site and What Were The Biggest Ecommerce Trends of 2017.

Richard Lazazzera | @RichardABLS

Writing for the Shopify blog, Richard Lazazzera’s articles are amongst the most shared ecommerce pieces out there; touching on topics such as How To Create a Memorable Unboxing Experience For Your Brand and 7 Customer Retention Strategies to Get Your Customers To Purchase More.

He also runs his own ecommerce blog, A Better Lemonade Stand, which focuses on delivering the best resources and tools entrepreneurs need to launch their businesses.

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