Convenience Stores + Halloween = It's a Match Made!

Halloween

What makes Halloween a #MatchMade for convenience stores?

Halloween, like most seasonal events, can be a great opportunity to boost sales and create a buzz around your business. In fact, according to research by Mintel, the Halloween period is now worth £310 million in the UK and is our third most profitable seasonal event in the calendar! But how can you harness this spooky spirit in your business?

Over the past few years, as the Halloween trend has blossomed across the nation, more and more consumers have been getting engaged with the festivities and taking influence from the US’ seasonal creativity.

With distinct loyalty in confectionary and costume, it is the ideal event for convenience stores already stocking these in-demand supplies in the most accessible way possible. So this year, we’re focusing on simple ways your convenience store can make the most Halloween through promotions, specialised stock, and in-store theatre.

How to get started:

Stand Out With In-Store Theatre

Bring the festive spirit of the season straight into your store with decorations and costumes for your staff! This can make employees and customers alike feel involved in the event, and add a little something fun to your daily trade. Light-up decorations or themed toys that make scary sounds can be a great interactive addition.

Create Demand Through Displays

As well as decking out your shop with Halloween kit, it can be worth creating specific spots in store for selling Halloween themed products such as confectionary, costumes, drinks and decorations; a store within your store! Arranging these products in their own seasonal display - with lots of pumpkins! - can be a positive way to maximise sales, capture the imagination of your customers, and create demand for your stock. Plus, with an ever-changing seasonal display, your store will always look fresh and fluid in its offering!

Treats Over Tricks!

Although many elements to a Halloween celebration are now bought online or planned in advance, such as detailed costumes or specific decorations, harness what your convenience store offers best: accessibility and last minute availability. Focus on your best sellers and catering for customer demand with multipacks of sweets, individually packaged treats, and perhaps some reduced sugar lines too.

After Halloween, you can minimise wastage with these seasonal products by fueling those impulse buys and keeping them at the till point if you need to shift them quickly.

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